Aviva is one of the most well know insurance providers and is the worlds six largest insurance group. It provides insurance, savings and investment products to approximately 43 million customers. The company paid an incredible £33 billion in claims and benefits in 2011. Aviva has 36,600 employees, it is a top six life insurer in all of its European markets and it has more than 300 years of history behind it. The brand name AVIVA was introduced over ten years ago back in 2002. The group was comprised of the merging of CGU and Norwich Union two years prior in 2000. CGU was born from the merger of Commercial Union and General Accident in 1998.
Aviva UK is the biggest insurer in the UK with almost 15 million customers. Aviva claim that one in four households in the UK has a relationship with the insurer. Aviva UK are also ranked as one of the UKs most valuable brands.
Aviva Health UK describes the reasons as to why they are such a popular provider of private medical insurance policies. These are cited as including expertise in healthcare, straightforward policies, enhanced cancer cover and more. Aviva comments on its expertise in the healthcare market "Our teams are passionate about giving you the best possible service. Our products are designed to meet your needs; they’re flexible so that you can have the options you want and keep costs under control. For example, we offer ‘Back-Up’, which is available as an additional option with Healthier Solutions. This can help you on the road to recovery from problems with your back or neck. Or you could make use of MyHealthCounts – an online service that can help you find out more about your health and could help you save money at renewal. We have an enviable reputation for the quality of our specialist oncology team (caring for cancer patients), psychiatric team and Women’s Health Unit"