Established as Health Decisions in 1997, ADVO Group now advises in excess of two-thousand clients on all aspects of health insurance for employee and individual policies

After a merger with Sussex based GB Medicare, the combined organisation was re-branded in 2004 as ADVO Group and is now recognised as one of the leading independent advisers on company healthcare insurance solutions in the U.K.

The last three years have seen the broker organisation triple in size to put us ahead of the ambitious growth targets that were set

This has been achieved by focusing on the clients needs and providing exemplary levels of customer service with client information and staff being easily accessible

Strong and consistent investment in staff training and technology has provided a team of twenty-two experienced staff fully trained to use bespoke in-house systems and have a high understanding of the health insurance market. The in-house systems are designed and continually updated using valuable customer feedback

Time Line

1997		Health Decisions Established as a partnership
2001		Incorporated as HR Decisions, Professional Health Solutions acquired
2002		Specialist medical insurance broker MJH consulting acquired
2003		Launch of the unique online 24/7 servicing access for SME Clients. Business of Professional Financial Resources and I Quote Limited acquired.
2004		Merged with GB Medicare, name changed to ADVO Group
2005		Further developments to the online system, allowing all clients staff to log-on and use the treatment-finder feature. Statutory Financial Services Authority regulation embraced within the business
2007		Health Plan Business acquired
2008		Merged with E-xcellent Health.com further enhancing the reputation and size of ADVO Group Limited